Amazon cover image
Image from Amazon.com

Advertising / Ray Wright.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2000.Description: xii, 313p., [8]p. of plates : ill. (some col.), facsims. (chiefly col.) 25 cmISBN:
  • 9780273632894
  • 9780273632894
Subject(s): DDC classification:
  • 659.1
Summary: Using Financial Times case studies, discussion questions and book/Web references to take students through the planning process, this text offers an up-to-date look at the marketing communications mix.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 659.1 (Browse shelf(Opens below)) Available 072332

Includes bibliographical references and index.

Using Financial Times case studies, discussion questions and book/Web references to take students through the planning process, this text offers an up-to-date look at the marketing communications mix.

There are no comments on this title.

to post a comment.
Share