Advertising /

Wright, Ray, 1942-

Advertising / Ray Wright. - Harlow : Financial Times Prentice Hall, 2000. - xii, 313p., [8]p. of plates : ill. (some col.), facsims. (chiefly col.) 25 cm

Includes bibliographical references and index.

Using Financial Times case studies, discussion questions and book/Web references to take students through the planning process, this text offers an up-to-date look at the marketing communications mix.

9780273632894 £24.99 9780273632894


Advertising
Business and Management.
Advertising

659.1