Advertising / (Record no. 30199)

MARC details
000 -LEADER
fixed length control field 01183nam a2200325 a 4500
001 - CONTROL NUMBER
control field BDZ0001366007
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124134650.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990601s2000 enkah f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273632894
Terms of availability £24.99
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273632894
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wright, Ray,
Dates associated with a name 1942-
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. Ray Wright.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 313p., [8]p. of plates :
Other physical details ill. (some col.), facsims. (chiefly col.)
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Using Financial Times case studies, discussion questions and book/Web references to take students through the planning process, this text offers an up-to-date look at the marketing communications mix.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2777
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
9 (RLIN) 2777
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1045438x
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 65030
979 00 - LOCAL CODES
a AW
b 30 JUN 2000
989 00 - LOCAL CODES
a AW
b 27 OCT 2000
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 02/02/2001 31.73 40 21 659.1 072332 05/05/2018 03/05/2018 31.73 05/04/2017 General