Advertising communications & promotion management / John R. Rossiter, Larry Percy.

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TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 2nd edDescription: xvi, 640 p. ; ill. 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	659.1 (Browse shelf(Opens below))	Available		064695
General	ATU Dublin Road General Shelves	659.1 (Browse shelf(Opens below))	Available		064696

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Includes bibliographical references and indexes.

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