Advertising communications & promotion management /

Rossiter, John R.

Advertising communications & promotion management / Advertising communications and promotion management John R. Rossiter, Larry Percy. - 2nd ed. - New York : McGraw-Hill Companies, c1997. - xvi, 640 p. ; ill. 26 cm - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

9780070539433 acid-free paper 007053943X

96025413


Advertising
Communication in marketing
Sales promotion
Business & Management
Advertising

659.1