Amazon cover image
Image from Amazon.com

Principles of marketing / Philip Kotler ... [et al.]

Contributor(s): Material type: TextTextPublication details: London : Prentice-Hall, 1996Edition: European edDescription: xx, 956p : ill (some col.), figs,ports,tabs ; 25cmISBN:
  • 9780131659032
  • 9780131659032
Subject(s): Summary: This edition has been written to present the context and process of marketing and the marketing mix as seen from a marketing perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Connemara General Shelves Check catalogue for eBook edition 658.8 Ko (Browse shelf(Opens below)) Available 061160
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available 043685
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available 044061
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available 069858
Browsing ATU Dublin Road shelves, Shelving location: General Shelves, Collection: Check catalogue for eBook edition Close shelf browser (Hides shelf browser)
658.8 KOT Principles of marketing / 658.8 KOT Marketing : an introduction / 658.8 KOT Marketing : an introduction / 658.8 KOT Principles of marketing / 658.8 KOT Principles of marketing / 658.8 KOT Principles of marketing / 658.8 KOT Marketing management /

Edition for U.S. published under: Principles of marketing/Philip Kotler, Gary Armstrong. 7th ed., c.1996.

"The European edition ... offers significant changes"--Pref.

Includes indexes.

This edition has been written to present the context and process of marketing and the marketing mix as seen from a marketing perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

There are no comments on this title.

to post a comment.
Share