Principles of marketing / (Record no. 24407)

MARC details
000 -LEADER
fixed length control field 01359 am a2200337 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124135205.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960325s1996 enkac r 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131659032
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131659032
Terms of availability £22.95
Qualifying information paperback
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler ... [et al.]
250 ## - EDITION STATEMENT
Edition statement European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent xx, 956p :
Other physical details ill (some col.), figs,ports,tabs ;
Dimensions 25cm
500 ## - GENERAL NOTE
General note Edition for U.S. published under: Principles of marketing/Philip Kotler, Gary Armstrong. 7th ed., c.1996.
500 ## - GENERAL NOTE
General note "The European edition ... offers significant changes"--Pref.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes indexes.
520 8# - SUMMARY, ETC.
Summary, etc. This edition has been written to present the context and process of marketing and the marketing mix as seen from a marketing perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Europe
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 23197
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10363932
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 32715
979 00 - LOCAL CODES
a AW
b 22 OCT 1996
989 00 - LOCAL CODES
a AW
b 20 SEP 1999
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 4
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date last checked out
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Connemara ATU Connemara General Shelves 15/12/2000 30.41 15 18 658.8 Ko 061160 05/04/2017 30.41 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 30.41 142 28 658.8 KOT 044061 05/04/2017 30.41 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000   95 23 658.8 KOT 069858 05/04/2017 0.00 05/04/2017 General  
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan Check catalogue for eBook edition ATU Dublin Road ATU Dublin Road General Shelves 01/03/2006 25.00 63 35 658.8 KOT 043685 01/11/2018 25.00 05/04/2017 General 31/10/2018