Principles of marketing /

Principles of marketing / Philip Kotler ... [et al.] - European ed. - London : Prentice-Hall, 1996 - xx, 956p : ill (some col.), figs,ports,tabs ; 25cm

Edition for U.S. published under: Principles of marketing/Philip Kotler, Gary Armstrong. 7th ed., c.1996. "The European edition ... offers significant changes"--Pref.

Includes indexes.

This edition has been written to present the context and process of marketing and the marketing mix as seen from a marketing perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.

9780131659032 9780131659032 £22.95


Marketing
Marketing--Europe
Business and Management.
Sales & marketing