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Product development : meeting the challenge of the design-marketing interface / edited by Margaret Bruce and Wim G. Biemans.

Contributor(s): Material type: TextTextPublication details: Chichester : Wiley, c1995.Description: xiv,345pISBN:
  • 9780471953531
  • 9780471953531
Subject(s): DDC classification:
  • 658.575
Summary: This guide covers a wide range of issues, including management and the evaluation of success and failure, the interface between design and marketing, networks and relationships, and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.575 (Browse shelf(Opens below)) Available 043162

Includes bibliographical references and index.

This guide covers a wide range of issues, including management and the evaluation of success and failure, the interface between design and marketing, networks and relationships, and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.

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