Product development : meeting the challenge of the design-marketing interface /

Product development : meeting the challenge of the design-marketing interface / edited by Margaret Bruce and Wim G. Biemans. - Chichester : Wiley, c1995. - xiv,345p.

Includes bibliographical references and index.

This guide covers a wide range of issues, including management and the evaluation of success and failure, the interface between design and marketing, networks and relationships, and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.

9780471953531 No price 9780471953531


New products--Marketing
Product management
Design, Industrial
Research & development management
Production & quality control management
Business & Management

658.575