Product development : (Record no. 20944)

MARC details
000 -LEADER
fixed length control field 01520nam a22003857u 4500
001 - CONTROL NUMBER
control field BDZ0000513451
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240702062559.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950510s1995 enk || 001 ||eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471953531
Terms of availability No price
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471953531
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency Uk
-- StDuBDSZ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
245 00 - TITLE STATEMENT
Title Product development :
Remainder of title meeting the challenge of the design-marketing interface /
Statement of responsibility, etc. edited by Margaret Bruce and Wim G. Biemans.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,345p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. This guide covers a wide range of issues, including management and the evaluation of success and failure, the interface between design and marketing, networks and relationships, and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management
9 (RLIN) 11611
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Design, Industrial
9 (RLIN) 5730
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research & development management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Production & quality control management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 49702
696 10 - LOCAL SUBJECT ADDED ENTRY--PERSONAL NAME (RLIN)
Personal name New products - Development
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bruce, Margaret
9 (RLIN) 35909
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Biemans, Wim G.,
Dates associated with a name 1960-
9 (RLIN) 37038
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10310915
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 32280
979 00 - LOCAL CODES
a AW
b 05 JUN 1996
989 00 - LOCAL CODES
a AW
b 08 MAY 1998
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 15/12/2000 34.92 14 3 658.575 043162 05/04/2017 34.92 05/04/2017 General