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The fundamentals of advertising / John Wilmshurst.

By: Contributor(s): Material type: TextTextSeries: The marketing series. Student.Publication details: Oxford : Butterworth Heinemann, 1992.Description: xiv,267p.,[8]p. of plates : ill. 24cmISBN:
  • 9780750602501 pbk
  • 9780750602501 pbk
Subject(s): DDC classification:
  • 659.1
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