The fundamentals of advertising / (Record no. 2028)

MARC details
000 -LEADER
fixed length control field 01000nam a22003377 4500
001 - CONTROL NUMBER
control field BDZ0003497714
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221124151157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 941019r19921985enka || 001 ||eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750602501 pbk
Terms of availability £14.95
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750602501 pbk
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
Modifying agency StDuBDSZ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
9 (RLIN) 32347
245 14 - TITLE STATEMENT
Title The fundamentals of advertising /
Statement of responsibility, etc. John Wilmshurst.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth Heinemann,
Date of publication, distribution, etc. 1992.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,267p.,[8]p. of plates :
Other physical details ill.
Dimensions 24cm
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2777
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
9 (RLIN) 2777
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 36960
830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The marketing series.
Name of part/section of a work Student.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10031820
b l
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 35114
979 00 - LOCAL CODES
a AW
b 27 SEP 1996
989 00 - LOCAL CODES
a AW
b 19 DEC 1997
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 3
Cataloger's initials, CIN (RLIN) 001215
First Date, FD (RLIN) m
Local a
-- -
-- 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Connemara ATU Connemara General Shelves 15/12/2000 14.02     659.1 061132 02/02/2023 14.02 05/04/2017 General