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The fundamentals of advertising /

Wilmshurst, John.

The fundamentals of advertising / John Wilmshurst. - Oxford : Butterworth Heinemann, 1992. - xiv,267p.,[8]p. of plates : ill. 24cm - The marketing series. Student. .

Includes index.

Includes index.

ISBN: 9780750602501 pbk £14.95 9780750602501 pbk

Subjects--Topical Terms:
Advertising
Advertising

Dewey Class. No.: 659.1

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