Brand loyalty measurement and management / Jacob Jacoby, Robert W. Chestnut

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Material type: Text

TextSeries: [Wiley series on marketing management]Publication details: New York. Chichester : Wiley, 1978Description: xv,157p : ill ; 22cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.834 JAC (Browse shelf(Opens below))	Available		020653

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Previous	658.834 FOX Consumer behaviour : a practical guide /	658.834 HAN Consumer choice behavior : a cognitive theory /	658.834 HAN Consumer choice behavior : a cognitive theory /	658.834 JAC Brand loyalty measurement and management /	658.834 KEL Customer intelligence : from data to dialogue /	658.834 ONK On knowing the consumer /	658.834 THO The information seekers	Next

'A Ronald Press publication'.

Bibliography: p.121-149. - Includes index.

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