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Online marketing : [electronic book] / Brian Sheehan

By: Material type: Computer fileComputer fileSeries: Basics marketing ; 2Publisher: Lausanne, Switzerland : AVA Academia, 2010Copyright date: ©2010Description: 1 online resource (186 pages) : illustrations (some col.)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9782940439751
Subject(s): Online resources: Summary: 'Online Marketing' offers a practical introduction to one of the most dynamic and fast-moving fields in marketing. This book considers the major online trends that will continue in one form or another for some time. It also highlights marketing ideas and case studies that exemplify forward thinking.
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Includes bibliographical references and index

Restricted to GMIT Library patrons

'Online Marketing' offers a practical introduction to one of the most dynamic and fast-moving fields in marketing. This book considers the major online trends that will continue in one form or another for some time. It also highlights marketing ideas and case studies that exemplify forward thinking.

eBook, Available via GMIT Library webpage Available via GMIT Library webpage

Subject to print download restrictions

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