Online marketing : (Record no. 122259)

MARC details
000 -LEADER
fixed length control field 01829cmm a2200421 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field IE-LyATU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240701094829.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110215s2010 sz a ob d 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940439751
Qualifying information ebook
040 ## - CATALOGING SOURCE
Original cataloging agency IE-GyGMIT
Language of cataloging eng
Transcribing agency rda
Modifying agency IE-GyGMIT
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sheehan, Brian
Relator term author
245 10 - TITLE STATEMENT
Title Online marketing :
Medium [electronic book] /
Statement of responsibility, etc. Brian Sheehan
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Lausanne, Switzerland :
Name of producer, publisher, distributor, manufacturer AVA Academia,
Date of production, publication, distribution, manufacture, or copyright notice 2010.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2010
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (186 pages) :
Other physical details illustrations (some col.) ;
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Basics marketing ;
Volume/sequential designation 2
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Restricted to GMIT Library patrons
520 8# - SUMMARY, ETC.
Summary, etc. 'Online Marketing' offers a practical introduction to one of the most dynamic and fast-moving fields in marketing. This book considers the major online trends that will continue in one form or another for some time. It also highlights marketing ideas and case studies that exemplify forward thinking.
533 ## - REPRODUCTION NOTE
Type of reproduction eBook,
Physical description of reproduction Available via GMIT Library webpage
Note about reproduction Available via GMIT Library webpage
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Subject to print download restrictions
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
Form subdivision Case studies
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element E-commerce: business aspects
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media, entertainment, information & communication industries
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Basics marketing ;
Volume/sequential designation 2
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/atu/detail.action?docID=4654134">https://ebookcentral.proquest.com/lib/atu/detail.action?docID=4654134</a>
Link text Click here to access eBook
938 ## - LOCAL MISCELLANEOUS DATA
a Proquest Ebook Central
Terms of availability 1-User
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's initials, CIN (RLIN) TD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Koha item type Public note
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available 1-User ATU Electronic Resources ATU Electronic Resources eBook 13/03/2022 658.872 ebk122259 eBooks eBook - click link above to access