Online marketing :

Sheehan, Brian

Online marketing : [electronic book] / Brian Sheehan - 1 online resource (186 pages) : illustrations (some col.) ; - Basics marketing ; 2 . - Basics marketing ; 2 .

Includes bibliographical references and index

Restricted to GMIT Library patrons

'Online Marketing' offers a practical introduction to one of the most dynamic and fast-moving fields in marketing. This book considers the major online trends that will continue in one form or another for some time. It also highlights marketing ideas and case studies that exemplify forward thinking.


eBook,
Available via GMIT Library webpage
Available via GMIT Library webpage


Subject to print download restrictions

9782940439751


Internet marketing
Internet marketing--Case studies
Business and Management.
E-commerce: business aspects
Sales & marketing
Media, entertainment, information & communication industries