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Brand management : planning and control /

Bureau, J. R

Brand management : planning and control / J.R. Bureau - London : Macmillan, 1981 - xiii,250p : ill ; 23cm - [Macmillan studies in marketing management] .

Bibliography: p244-245. - Includes index.

ISBN: 9780333319024 (cased) 9780333319024 (cased) Unpriced

Subjects--Topical Terms:
Marketing--Management

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