Amazon cover image
Image from Amazon.com

Managing innovation, design and creativity / Bettina von Stamm

By: Material type: TextTextPublication details: [Chichester] : John Wiley, [2008]Edition: 2nd edDescription: xv, 572 p. : ill., figs., tabs. ; 24 cmISBN:
  • 9780470510667
Subject(s): Scope and content: Innovation is the major driving force in organizations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality
List(s) this item appears in: KEYLINKS READING LISTS
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.514 VON (Browse shelf(Opens below)) Available G113917

Includes bibliographical references and index

Innovation is the major driving force in organizations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality

There are no comments on this title.

to post a comment.
Share