Managing innovation, design and creativity /

Von Stamm, Bettina

Managing innovation, design and creativity / Bettina von Stamm - 2nd ed. - [Chichester] : John Wiley, [2008] - xv, 572 p. : ill., figs., tabs. ; 24 cm

Includes bibliographical references and index

Innovation is the major driving force in organizations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality

9780470510667 £35.99

2007042785


Technological innovations
Creative ability in business
Technological innovations--Management
Creative ability in business--Case studies
Management & management techniques