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Electronic commerce 2012 : a managerial and social networks perspective / Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah Turban ; with contributions by Judy Lang ...[et al]

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, 2012Edition: Seventh edition, Global editionDescription: 791 pages : illustrations ; 28 cmISBN:
  • 9780273761341 pbk
  • 9780273761341 pbk
Subject(s): Summary: Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Sourced from AMM 658.872 TUR (Browse shelf(Opens below)) Available J152289

"Global edition"-- Cover.

Includes bibliographical references and index.

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field

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