Electronic commerce 2012 : a managerial and social networks perspective /

Turban, Efraim,

Electronic commerce 2012 : a managerial and social networks perspective / Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah Turban ; with contributions by Judy Lang ...[et al] - Seventh edition, Global edition - Boston : Pearson, 2012 - 791 pages : illustrations ; 28 cm.

"Global edition"-- Cover.

Includes bibliographical references and index.

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field

9780273761341 pbk 9780273761341 pbk £53.99


Electronic commerce.
Electronic commerce--Management
Information technology--Management
Business and Management.
Business & Management
Business mathematics & systems
E-commerce: business aspects