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Package design workbook : the art and science of successful packaging / Steven DuPuis and John Silva.

By: Contributor(s): Material type: TextTextPublisher: Beverly, Mass. : Rockport Publishers ©2008Description: 240 pages : illustrations (black and white, and colour) 23 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781592537082
Subject(s): Scope and content: A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Wellpark Road General Shelves 741.6 DUP (Browse shelf(Opens below)) Available J153001

Originally published: 2008.

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were

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