Package design workbook : the art and science of successful packaging /

DuPuis, Steven,

Package design workbook : the art and science of successful packaging / Steven DuPuis and John Silva. - 240 pages : illustrations (black and white, and colour) 23 cm

Originally published: 2008.

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with other books in the "Workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were

9781592537082 £16.99


Commercial art
Packaging--Design
Art and Design.
Graphic design