The work of writing : insights and strategies for academics and professionals / Elizabeth Rankin

Includes bibliographical references and index

Using this work, academic practitioners and other professionals should have the help they need to enhance their professional writing skills. This guide contains practical suggestions and information that guides decisions about what to write, how to write it, and how to position written material to successfully reach the target market. This book also helps the writer clarify the purpose and voice of a work so it will clearly meet the needs of the audience. Included is a case study format that highlights common obstacles to effective professional writing. It also offers the tools for learning an informal writing style that is easily accessible to the reader