The work of writing : insights and strategies for academics and professionals /

Rankin, Elizabeth, 1947-

The work of writing : insights and strategies for academics and professionals / Elizabeth Rankin - San Francisco : Jossey-Bass, [2001] - xv, 122 p. ; 23 cm - The Jossey-Bass higher and adult education series . - Jossey-Bass higher and adult education series .

Includes bibliographical references and index

Using this work, academic practitioners and other professionals should have the help they need to enhance their professional writing skills. This guide contains practical suggestions and information that guides decisions about what to write, how to write it, and how to position written material to successfully reach the target market. This book also helps the writer clarify the purpose and voice of a work so it will clearly meet the needs of the audience. Included is a case study format that highlights common obstacles to effective professional writing. It also offers the tools for learning an informal writing style that is easily accessible to the reader

9780787956790 pbk alk. paper 9780787956790 pbk alk. paper


English language--Rhetoric--Study and teaching
Academic writing--Study and teaching
Business writing--Study and teaching
Technical writing--Study and teaching
Authorship--Study and teaching
Group work in education
Writing & editing guides
Education
Language teaching & learning material & coursework