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Knowledge management for sales and marketing : a practitioner's guide / Tom Young and Nick Milton

By: Contributor(s): Material type: TextTextSeries: Chandos information professional series | Chandos information professional seriesPublication details: Oxford : Chandos Publishing, 2011Description: 197 p. : illISBN:
  • 9781843346043
Subject(s):
Partial contents:
Principles of knowledge mangement -- The sales and marketing context -- Knowledge management processes in sales, bidding and marketing -- Communities in sales and marketing -- Technology -- Knowledge management roles -- Culture and governance -- Case study from British Telecom: supporting a distributed sales force -- Case study from Mars, Inc.: knowledge management in sales and marketing -- Case study from Ordinance Survey: social networking and the transfer of knowledge within supply chain management -- Setting up a knowledge management framework for sales, marketing and bidding
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.4038 YOU (Browse shelf(Opens below)) Available G117713

Includes bibliographical references and index

Principles of knowledge mangement -- The sales and marketing context -- Knowledge management processes in sales, bidding and marketing -- Communities in sales and marketing -- Technology -- Knowledge management roles -- Culture and governance -- Case study from British Telecom: supporting a distributed sales force -- Case study from Mars, Inc.: knowledge management in sales and marketing -- Case study from Ordinance Survey: social networking and the transfer of knowledge within supply chain management -- Setting up a knowledge management framework for sales, marketing and bidding

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