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Basic marketing : a managerial approach / E. Jerome McCarthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois : R.D. Irwin, 1978
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 MCC.

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th/International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill, [2002]
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.8 PER, ...

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