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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston ; London : McGraw-Hill, [2002]Edition: 14th/International edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm + 1 computer laser optical disk (4 3/4 in.)ISBN:
  • 9780072409475
  • 9780072409475
Subject(s):
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Accompanying Media Missing 658.8 PER (Browse shelf(Opens below)) Available J124745
General General ATU Dublin Road General Shelves 658.8 PER (Browse shelf(Opens below)) Available J124744

A variety of multi-media instructional aids, including a Web site, are available to support the text

Includes bibiliographical references (p. 754-810) and indexes

Accompanying CD-rom

Windows 95 ir higher; Pentium 200 MHz or higher; 16-Bit stero sound card; 16-Bit or better video card; 64 MB or more of system memory; 8x speed or higher CD-rom drive

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