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The essence of competitive strategy / David Faulkner and Cliff Bowman.

By: Contributor(s): Material type: TextTextSeries: Essence of management series | Essence of management seriesPublication details: New York ; London : Prentice Hall, 1995.Description: vi,134pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132914772 pbk
  • 9780132914772 pbk
Subject(s): DDC classification:
  • 658.4012
Summary: This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.4012 (Browse shelf(Opens below)) Available 063706

Bibliography: p132. - Includes index.

This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

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