The essence of competitive strategy /

Faulkner, David, 1938-

The essence of competitive strategy / David Faulkner and Cliff Bowman. - New York ; London : Prentice Hall, 1995. - vi,134p. - Essence of management series . - Essence of management series. .

Bibliography: p132. - Includes index.

This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

9780132914772 pbk £9.95 9780132914772 pbk


Competition.
Competition (Psychology)
Business planning
Business strategy
Business competition

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