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Strategic marketing management / Alexander Chernev

By: Material type: TextTextPublisher: Cerebelllum Press ; ©2018 Chicago, ILEdition: Ninth EditionDescription: viii, 287 pages : color illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781936572502
Subject(s): Summary: This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 WIL (Browse shelf(Opens below)) Available J153851

Includes bibliographical references and index

This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution

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