Strategic marketing management /

Chernev, Alexander

Strategic marketing management / Alexander Chernev - Ninth Edition - viii, 287 pages : color illustrations ; 24 cm

Includes bibliographical references and index

This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution

9781936572502 No price


Marketing--Management
Strategic planning
Marketing.
Business and Management.
Business & Management
Management & management techniques
Sales & marketing
Sales & marketing management