Amazon cover image
Image from Amazon.com

Rethinking marketing / edited by Douglas Brownlie ... [et al.].

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. ; London : SAGE, 1998.Description: 272pISBN:
  • 9780803974906 .
  • 9780803974906 .
Subject(s): DDC classification:
  • 658.802
Summary: A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 (Browse shelf(Opens below)) Available 068390

Includes bibliographical references and index.

A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.

There are no comments on this title.

to post a comment.
Share