Rethinking marketing /

Rethinking marketing / edited by Douglas Brownlie ... [et al.]. - Thousand Oaks, Calif. ; London : SAGE, 1998. - 272p.

Includes bibliographical references and index.

A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.

9780803974906 . £47.50 9780803974906 .


Marketing
Industry.
Sales & marketing
Social research & statistics
Market research

658.802