Amazon cover image
Image from Amazon.com

Rejuvenating the mature business : the competitive challenge / Charles Baden-Fuller and John Stopford

By: Contributor(s): Material type: TextTextPublication details: London : New York: Routledge, 1994Edition: 2nd edDescription: xv, 281 p. : illISBN:
  • 9780415135207
  • 9780415135207
Subject(s): Summary: Rejuvenating the Mature Business provides a landmark approach to corporate strategy. The key message of this book is that organizations can set out to innovate not just new products and new processes, but also, most importantly, new strategies.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves 658.4012 FUL (Browse shelf(Opens below)) Available 080260

Includes bibliography and index.

Rejuvenating the Mature Business provides a landmark approach to corporate strategy. The key message of this book is that organizations can set out to innovate not just new products and new processes, but also, most importantly, new strategies.

There are no comments on this title.

to post a comment.
Share