Rejuvenating the mature business : the competitive challenge /

Baden-Fuller, C. W. F. 1948-

Rejuvenating the mature business : the competitive challenge / Charles Baden-Fuller and John Stopford - 2nd ed. - London : New York: Routledge, 1994 - xv, 281 p. : ill

Includes bibliography and index.

Rejuvenating the Mature Business provides a landmark approach to corporate strategy. The key message of this book is that organizations can set out to innovate not just new products and new processes, but also, most importantly, new strategies.

9780415135207 9780415135207 £12.99


Business planning
Management
Strategic planning
Reengineering (Management)
Business and Management.
Business strategy
Entrepreneurship