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Social marketing to protect the environment : what works / Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, Phil Kotler

By: Contributor(s): Material type: TextTextPublisher: London : SAGE ; ©2012Description: xiv, 237 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412991292
Subject(s): Summary: Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 MCK (Browse shelf(Opens below)) Available J153983

Includes bibliographical references and index

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour

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