Social marketing to protect the environment : what works /

McKenzie-Mohr, Doug

Social marketing to protect the environment : what works / Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, Phil Kotler - xiv, 237 pages : illustrations ; 26 cm

Includes bibliographical references and index

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour

9781412991292 £25.99

GBB140869 bnb


Social marketing.
Green marketing.
Sustainable living--Public relations
Environmentalism--Public relations
Business and Management.
Sales & marketing