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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: ATU Dublin Road (4)Location, call number: General Shelves 658.802 KER, ...

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Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. by Series: Always learning
Edition: Thirteenth edition, International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson 2013
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 KER.
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