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Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin.

By: Contributor(s): Material type: TextTextSeries: Always learningPublisher: Boston : Pearson 2013Edition: Thirteenth edition, International editionDescription: 743 pages : illustrations (black and white) 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273768944
Subject(s): Summary: A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Sourced from AMM 658.802 KER (Browse shelf(Opens below)) Available J151943

Previous ed.: 2010.

Includes bibliographical references and index.

A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases

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