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Essentials of services marketing / K. Douglas Hoffman, John E.G. Bateson by Series: Dryden Press series in marketing
Material type: Text Text
Publication details: London : Dryden, 1997
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.802 HOF, ...

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Managing services marketing : text and readings / John E. G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. ; London : Dryden, 1999
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 BAT.

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Services marketing / John E.G. Bateson, K. Douglas Hoffman. by
Edition: 4th edition, International edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia ; United Kingdom : South-Western Cengage Learning, 2011
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 BAT.

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