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Marketing communications / Colin J. Coulson-Thomas by
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing, 1983
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 COU.

Profitable product management / John Ward by
Material type: Text Text
Publication details: London : Heinemann, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 WAR.

Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald by
Material type: Text Text
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD.

Effective sales management / John Strafford and Colin Grant by Series: The Marketing series
Material type: Text Text
Publication details: London : Published on behalf of the Institute of Marketing [by] Heinemann, 1986
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.81 STR.

Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices / John Winkler by
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing, 1983
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.816 WIN, ...

Marketing research for managers / Sunny Crouch by
Material type: Text Text
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.83 CRO.

The Practice of advertising / edited by Norman A. Hart and James O'Connor by
Edition: 2nd ed
Material type: Text Text
Publication details: London : Heinemann on behalf of the CAM Foundation and the Institute of Marketing, 1983
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 659.10941.

The principles and practice of selling / Alan Gillam by
Material type: Text Text
Publication details: Oxford : Butterworth-Heinemann, 1982
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.85 GIL.

Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by Series: CIM professional development. Chartered Institute of Marketing
Edition: 3rd ed
Material type: Text Text
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 MCD.

The marketing of services / Donald W. Cowell by
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing and The CAM Foundation, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 COW.

Financial aspects of marketing by Series: Marketing series
Material type: Text Text
Publication details: [England] : Published on behalf of the Institute of Marketing [by] Heinemann Professional, 1989
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.155.

Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald by Series: CIM professional development. Chartered Institute of Marketing
Edition: 4 rd ed.
Material type: Text Text
Publication details: Oxford : Butterworth-Heinemann, 2000
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.802.

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