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Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond by
Material type: Text Text
Publication details: Englewood Cliffs. London : Prentice-Hall, 1979
Availability: Items available for loan: ATU Dublin Road (4)Location, call number: General Shelves 658.8 ABE, ...

Marketing management : strategies and cases / [edited by] M. Wayne DeLozier and Arch Woodside by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus. London. [Alperton House, Bridgewater Rd, Wembley, Middx HAQ 1EG] : Charles E. Merrill Publishing Co., 1978
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 DEL.

Marketing strategy and plans : systematic marketing management / David J. Luck, O.C. Ferrell by
Material type: Text Text
Publication details: Englewood Cliffs. London : Prentice-Hall, 1979
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 LUC.

Marketing for architects and engineers : a new approach / Brian Richardson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : E. & F. N. Spon, 1996
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8002462.

Introduction to agricultural marketing / Robert E. Branson [and] Douglass G. Norvell by
Material type: Text Text; Format: print
Publication details: London : McGraw Hill, 1983
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 630.688.

Selling a screenplay : the screenwriter's guide to Hollywood / Syd Field. by
Edition: Delta trade pbk. ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New York : Bantam Dell, 2005
Availability: Items available for loan: ATU Wellpark Road (1)Location, call number: General Shelves 791.437.

Marketing of agricultural products by
Edition: 6th ed. / Richard L. Kohls, Joseph N. Uhl
Material type: Text Text
Publication details: New York : London : Macmillan, Collier Macmillan, c1985
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 630.20688.

Divide and conquer : target your customers through market segmentation / Harry Webber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802.

Marketing of agricultural products by
Edition: 7th ed. / Richard L. Kohls, Joseph N. Uhl
Material type: Text Text
Publication details: New York : London : Macmillan, Collier Macmillan, 1990
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 630.20688.

Cases in marketing of services / [edited by] Arthur Meidan, Luiz Moutinho. by
Material type: Text Text
Publication details: Wokingham : Addison-Wesley, 1993
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802.

The frontiers of excellence : learning from companies that put people first / Robert H. Waterman by
Material type: Text Text
Publication details: London : Nicholas Brealey, 1994
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.5.

Services marketing : text, cases, & readings / Christopher H. Lovelock by Series: Prentice-Hall series in marketing
Material type: Text Text
Publication details: Englewood Cliffs : London : Prentice Hall, Prentice-Hall International, c1984
Availability: Items available for loan: ATU Dublin Road (3)Location, call number: General Shelves 658.8 LOV, ...

Managing product life cycles : from start to finish / [Harvard business review ; Kim B. Clark ... [et al.]] by Series: Harvard business review paperback series ; no. 90017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1991
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.575.

Services marketing : a strategic approach / Karen P. Gonçalves by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, [1998]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.802 GON. ATU Mayo (2)Location, call number: General Shelves 658.802, ...

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, 2004
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.802 LEH, ...

Marketing of agricultural products / Richard Kohls, Joseph N. Uhl by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : [London : Prentice Hall ; Prentice-Hall International, 2002]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 630.20688.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author: Eric C. Koch by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, [2004]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.83420973.

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes and Brian Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : [London : Harvard Business School ; McGraw-Hill, 2004]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.800973.

Consumers / Eric Arnould, Linda Price, George Zinkhan by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill/Irwin, 2004
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8342 ARN.

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