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International marketing : a cultural approach / Jean-Claude Usunier. by
Material type: Text Text
Publication details: New York ; London : Prentice Hall, 1993
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.848 USU.

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Marketing across cultures. Jean-Claude Usunier by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hemel Hempstead : Prentice Hall, 1998
Availability: Items available for loan: ATU Dublin Road (2)Location, call number: General Shelves 658.848, ...

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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : FT Prentice Hall, 2009
Availability: Items available for loan: ATU Mayo (1)Location, call number: General Shelves 658.84 USU.

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