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International marketing : a cultural approach / Jean-Claude Usunier.

By: Material type: TextTextPublication details: New York ; London : Prentice Hall, 1993.Description: xii,494pISBN:
  • 9780131945807 pbk
  • 9780131945807 pbk
Subject(s): Summary: Discusses international marketing strategies and implementation techniques, and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. The emphasis is on sales and negotiation.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.848 USU (Browse shelf(Opens below)) Available 037536

Includes bibliographical references and index.

Discusses international marketing strategies and implementation techniques, and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. The emphasis is on sales and negotiation.

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