Your search returned 45 results.

Not what you expected? Check for suggestions
Sort
Unhighlight Highlight
Select all Clear all
Select titles to:
Results
Profitable product management / John Ward by
Material type: Text Text
Publication details: London : Heinemann, 1984
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.8 WAR.

Place hold Add to cart
Innovation management and new product development. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1998
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.575 Tr.

Place hold Add to cart
Developing products in half the time : new rules, new tools / Preston G. Smith, Donald G. Reinertsen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 1998
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.575.

Place hold Add to cart
Product innovation and development / by Tony Berridge by
Material type: Text Text
Publication details: London : Business Books, 1977
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.785.

Place hold Add to cart
Industrial product innovation : organisation and management / F.A. Johne by
Material type: Text Text
Publication details: London : Croom Helm, c1985
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.575.

Place hold Add to cart
Product development : meeting the challenge of the design-marketing interface / edited by Margaret Bruce and Wim G. Biemans. by
Material type: Text Text
Publication details: Chichester : Wiley, c1995
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.575.

Place hold Add to cart
Creating product strategies / Beth Rogers. by Series: Marketing for managers
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1996
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.81.

Place hold Add to cart
Brand power / edited by Paul Stobart. by
Material type: Text Text
Publication details: Basingstoke : Macmillan, 1994
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827.

Place hold Add to cart
The world's greatest brands / edited by Nicholas Kochan by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1996
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827.

Place hold Add to cart
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
Edition: 2nd ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction ; Audience: Specialized;
London : Kogan Page, ©1997
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.827 KAP.

Place hold Add to cart
Managing product life cycles : from start to finish / [Harvard business review ; Kim B. Clark ... [et al.]] by Series: Harvard business review paperback series ; no. 90017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1991
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.575.

Place hold Add to cart
(Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: ATU Connemara (1)Location, call number: General Shelves 658.827 KA.

Place hold Add to cart
Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Basingstoke] : Palgrave Macmillan, [2002]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827.

Place hold Add to cart
Brand management : a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, [2002]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 RIE.

Place hold Add to cart
Citizen brands : putting society at the heart of your business / Michael Willmott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Wiley, 2003
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827.

Place hold Add to cart
Brand stretch : why 1 in 2 extensions fail, and how to beat the odds / David Taylor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Chichester] : Wiley, 2003
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 TAY.

Place hold Add to cart
Strategic brand management : building, measuring, and managing brand equality / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.827 KEL.

Place hold Add to cart
Product design : techniques in reverse engineering and new product development / Kevin N. Otto, Kristin L. Wood by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, [2001]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.5752.

Place hold Add to cart
Innovation management and new product development / Paul Trott. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: ATU Mayo (1)Location, call number: General Shelves 658.575 TRO.

Place hold Add to cart
The PDMA toolbook 1 for new product development / edited by Paul Belliveau, Abbie Griffin, Stephen Somermeyer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York] : Wiley, [2002]
Availability: Items available for loan: ATU Dublin Road (1)Location, call number: General Shelves 658.575 PDM.

Place hold Add to cart
Pages