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International business / Roger Bennett

By: Material type: TextTextSeries: Frameworks | FrameworksPublication details: Harlow : Financial Times Management, [1999]Edition: 2nd edDescription: xiv, 402 p. ; 24 cmISBN:
  • 9780273634294
  • 9780273634294
Subject(s): Summary: International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. This book collects into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 338.88 BEN (Browse shelf(Opens below)) Available G115989

Previous ed.: London: Pitman, 1996

Includes bibliographical references and index

International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. This book collects into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement

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