International business /

Bennett, Roger

International business / Roger Bennett - 2nd ed. - Harlow : Financial Times Management, [1999] - xiv, 402 p. ; 24 cm - Frameworks . - Frameworks .

Previous ed.: London: Pitman, 1996

Includes bibliographical references and index

International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. This book collects into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement

9780273634294 9780273634294 £16.99


International business enterprises
International trades
International trade.
Industry.
International business